How To Use Hreflang Tags For International SEO

Hreflang tags are useful for any website that is looking to target multiple languages and/or countries with translated versions of the same page.

Similarly to the canonical tag, these tags are a ‘hint’ to Google. In other words, they’re not a ‘directive’ and they can be ignored by Google, but in most cases, they tend to be adopted as they aim to serve a better user experience for the end-user.

How to use hreflang tags on your site

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The three things to be aware of

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1. They should be bi-directional

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2. They should be self-referencing

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3. They should have a default page to fall back on

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